UI Design Analysis & Critiques

Due: Tuesday, May 3, 11:59PM
Point Total: ~10% of your IA grade (3.5% overall)

Assignment Overview
What makes something feel beautiful, elegant, and well-designed? In this assignment, you will analyze the graphic design of four artifacts:
  1. The UMD CS landing page;
  2. A beautifully designed webpage of your choice;
  3. A beautifully designed mobile app of your choice; and
  4. A beautifully designed graphical artifact from the real-world (e.g., a t-shirt, a concert poster, a menuboard).

You will analyze and critique key graphic design properties, including: layout, color, typography, and iconography. I have provided an example critique of my webpage, which also serves as a template for you to follow (pptx, pdf).

Learning Goals

A brief summary of this assignment's core learning goals:
  • Strengthen understanding of graphic design properties
  • Compel reflection on and analysis of the underlying graphic design primitives that result in feelings of beauty


Upload a PDF to Canvas.


We will evaluate your submission based on the depth of your analysis, your application of IxD and graphic design principles from class in your critiques, and the overall clarity and elegance of your submission.

You can download the rubric here (a screenshot below, which you can click to enlarge, is included for your convenience):